An Audience with No.4

In this session we talked to Aimee, who works in children's book publishing and Sarah, who works for The Guardian.
Where the book is going to be sold determines the design of the book cover. Commercial books end up in supermarkets, posher styles are for WHSmiths and Waterstones, however there are often books that have to go into both therefore the design has to fit into both categories. 
commercial - bold, eye catching, to the point designs
posher style - textures, embedded text, stylistic, teal they love a good teal!
The marketing team often have a large say in the style of the cover as this is the main selling point, everyone judges a book by its cover.

How illustrators are found
Emails from illustrators, through agencies, previous work, Instagram, find it easy to look at, easier than a website and more up to date with their current style. 

style of the artist depends on the brief in question, usually they will have a style already in mind and an illustrator to go with so its important that your work is on the radar. however they do not have a digital/non-digital preference, as long as you can work to the time frame yore good.