This is the beginning of a brief that I completed at the start of ,my third year of university. The brief asks that I design an interesting set of cans to hold different flavoured pop. to begin the ideas process I looked at the designs already used by the company issuing the brief and the colour schemes used before then looking at other brands until one caught my eye, the Karma Drinks company. this research helps me to ignite ideas so that I can start brain storming for the designs.